Chris Matyszczyk is a writer, speaker and adviser to corporations and individuals.
His last name is pronounced Maty-sh-ch-yk. But certain Anglo-Saxons decided this was too far much trouble, so he’s often referred to professionally as Chris Majestic. But not always.
He currently advises corporations and individuals on content creation, advertising and marketing through his company HOWARD RAUCOUS LLC. His clients have comprised some of the world’s largest corporations, as well as some of the more quirky small brands — and even some very strange people.
There’s also the blogging thing. This came out of nowhere.
While advising CNET, Chris created the CNET News blog TECHNICALLY INCORRECT. This blog now enjoys a worldwide following far beyond anyone’s sane expectations.
Somehow, Mediapost decided that he’s the Most Influential Person on Madison Avenue.
He’s been named the Most Influential Content Marketer in the US.
He also wrote one of the 20 Most Read Posts on the Web Since 2009. (It was one about engineers and idiots, naturally.)
Recently, he’s also created another column on Inc.com. It’s called Absurdly Driven.
In the past, he’s offered his thoughts to CBS News.com about cultural artifacts such as Dancing With The Stars, American Idol and the World Cup.
He’s a man of many distractions. He’s appeared on NPR, the BBC, WABC NY and numerous other radio stations. He talks about, well, all kinds of things related to the news, technology, sports and social media.
His speaking engagements tend to stir. Gawker described him as “hilarious.” This was an unusual kindness.
For a while, he was a co-host on the Sports Overnight America show on the internationally syndicated Sports Byline USA.
Chris spent much of his advertising career in Europe, Asia, and the US. His last corporate stop was as EVP Executive Creative Director for the Publicis Groupe in New York.
There, his work was occasionally liked by some people — especially a campaign for Brookstone’s Uzap that brought a nod from the Cannes jury.
Mixing outdoor, promotional techniques and guerilla PR (if you can call Skinny Santas ‘guerillas’) the Uzap campaign culminated in Katie Couric extolling its virtues live on air and then gifting a Uzap to NBC’s David Gregory. The budget was roughly a week of Katie’s salary.
Before New York, he was Senior Vice President, Executive Creative Director of Bcom3’s Highway One in San Francisco where ,amongst many other things, he launched ebooks for Microsoft, a campaign that Si Newhouse described as “brilliant” and that exceeded the client’s targets by 400%.
He was also responsible for one of the first ever viral campaigns when he and his team bought space on building sites and holes in the road to claim that this was, in fact, damage caused by live dinosaurs on their way to the Natural History Museum.
His campaign against Domestic Violence in Poland (which caused national and international debate) was covered by news media all around the world. The work ended up being featured in a front page story in the New York Times.
Currently, he tries to balance the different strands of his career and is sometimes asked to speak, as well as write, but rarely both at the same time.
He was most flattered, though, by a tweet from Dan Dowdle that suggested he was “America’s funniest columnist post-Dave Barry.”
Who is Dan Dowdle? Chris has no idea, but he seems like a very nice man.
In case you didn’t realize, there is a hefty chunk of irony and sarcasm to his writing.