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January 27, 2005

Your personal interactive world

Why is it that interactive is supposed to be, er, interactive, but most big ad agencies keep it separate?

In short, they don't interact with it.

Doesn't that seem strange to anyone? Or is that their way of trying to make more money out of supposedly unsuspecting clients?

I was only thinking about this because there I was in Starbucks. Long line. Lots of people looking at each other.
No-one actually managing to communicate. Some clearly wanting, even needing to.

Now I'll bet that some of these people then go home, sit their perfect bottoms in front of a laptop and surf around to find someone to talk to.

Perhaps even to meet. Although that's a difficult proposition, because someone will have to look them in the eye.

So if people are more comfortable communicating interactively, does it follow that most brands should put all their money online? Not because that's where people are these days, but because that is where, on their one-person islands where they choose which button to push, they feel most comfortable?

Posted by Chris at January 27, 2005 03:08 PM

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