There is only one person in the media world who has had to deal with the following:
Mad Cow Disease, The European Union, Ebooks, Tampons, Cars, London's Natural History Museum, Every Type of Fast-Moving Goods (especially those that were moving slowly), Singapore Airlines, Car Crime, The Whole Of One Country's Financial System. Oh, and trying to get Katie Couric to advertise a product live on air for free.
Chris Matyszczyk. His last name is pronounced Maty-sh-ch-yk. But certain Anglo-Saxons decided this was too far much trouble, so he is often referred to professionally as Chris Majestic. His mother doesn't like that.
Chris currently advises major worldwide corporations on content creation, advertising and marketing through his company HOWARD RAUCOUS. While at the same time being the creator of the CNET News blog TECHNICALLY INCORRECT.
He is a man with many sidelines. He has recently appeared on NPR, WABC NY and other radio stations, talking about, well, all kinds of things related to the news, technology and social media. And he is a regular guest on Patrick Mauro's Sports Overnight America show on the internationally syndicated Sports Byline USA.
He has also recently been co-opted to write about the NBA at ProtectThePaint.com. Disparate times have always called for disparate measures in Chris's career.
Having spent much of his career in Europe, Asia, and San Francisco, Chris was hired in 2005 by David Droga, the world's most awarded creative director of the last decade, to be EVP Executive Creative Director of Publicis Dialog in New York. There, his humorous work on Ambien CR was regarded as both creatively breakthrough and a huge commercial success.
But it was a campaign for Brookstone’s Uzap that brought recognition from the 2006 Cannes jury.
Mixing outdoor, promotional techniques and guerilla PR (if you can call Skinny Santas ‘guerillas’) the Uzap campaign culminated in Katie Couric extolling its virtues live on air and then gifting a Uzap to NBC’s David Gregory. The budget was roughly a week of Katie’s salary.
Multimedia launch campaign for Brookstone's UZap
Before New York, Chris was Senior Vice President, Executive Creative Director of Bcom3's Highway One in San Francisco, where amongst many other things, he launched ebooks for BILL GATES' Microsoft, a campaign that SI NEWHOUSE described as "brilliant" and that exceeded the client's targets by 400%.
On this site, you can look at work that he's been responsible for from three continents, over two hundred clients, hundreds of very late nights and a couple of very strange days on the golf course.
In every possible medium. Microsoft Reader used at least 10 different media.
And Chris was responsible for one of the first ever viral campaigns when he and his team bought space on building sites and holes in the road to claim that this was, in fact, damage caused by live dinosaurs on their way to the Natural History Museum.
The media have often chosen to write about Chris's work. His revolutionary campaign against Domestic Violence in Poland (which caused national and international debate) was covered by news media all around the world. The work ended up being featured in a front page story in the New York Times in 1998.
Please feel free to contact him here or at 415 233 2001. Just look at all the names he's already dropped.
By the way, he once dated PRINCESS DIANA's brother's girlfriend's sister.
For 18 months.
(To view more of Chris’s promotional and direct work, please go to INTERACTIVE and then to the HIGHWAY ONE website.)
