Some people like to flatter themselves.
It could be that they simply don’t get enough flattery from others.
Or it could be that self-delusion is the only way they can get through from dawn to porn.
There’s one phrase that you hear self-flatterators use quite often: “I’m very picky.”
This, they assume, shows them in a good light.
They believe it expresses discernment. They believe it speaks of them like bow-tied experts, examining a myriad objets d’art and deciding that only one or two are worthy of note.